What you really need is better marketing.

If you’ve ever thought your business wasn’t doing enough marketing, think again. Maybe what you need is not more marketing, but better marketing.

So what is “better” marketing?

“Better” marketing is consistent and focused; it’s not about quantity, but quality. If you want to create and build lasting relationships with customers, you might need to start doing things differently.

Keep it simple, stupid.

There are a million ways to market your business today but I encourage you to resist the urge to use every tool in the toolbox.

As you can probably guess, I am a big fan of problem-solving principles like KISS (keep it simple, stupid) and Occam’s razor. I really do believe that simpler solutions are the way to go.

There are a million ways to market your business today but I encourage you to resist the urge to use every tool in the toolbox. When you spread your efforts out too thinly, you may find yourself with no time left to listen and respond to your customers. Don’t do something just because you think you have to.

Remember, less is more.

Simple doesn’t mean easy, but it is more rewarding.

Being selective with your marketing and doing it well is not necessarily going to be easy though. With so many options, you may suffer from a bit of analysis paralysis. That’s understandable and I wish I had an answer for you, but I don’t.

Every business, every person, every situation is different. So you have to become personally invested in your marketing. When you do, it shows. People notice. It does make a difference.

Take the time to figure out what’s right for you.

And keep trying.

Just don’t try everything all at once.

At the intersection of multi and potentialite.

As a child, I never felt limited in what I could be when I grew up. I never felt like I had to choose, but I also never felt like I had one true calling. And because of that, I often felt like there was something wrong with me, or that I was somehow lacking focus.

Not so, says Emilie Wapnick in her TED Talk, Why some of us don’t have one true calling.

“It’s easy to see your multipotentiality as a limitation or an affliction that you need to overcome. [But] There’s nothing wrong with you. What you are is a multipotentialite.

She reminds people like me — people who have many interests and creative pursuits, people with an eclectic mix of skills and experiences — that we should embrace our many passions, explore our intersections, and follow our curiosity down those rabbit holes. Wapnick also happens to mention a few superpowers that she believes multipotentialites have to offer the world: idea synthesis, rapid learning, and adaptibility.

Wapnik goes on to note that some of the best teams are comprised of a specialist and multipotentialite paired together.

The specialist can dive in deep and implement ideas, while the multipotentialite brings a breadth of knowledge to the project. It’s a beautiful partnership.”

In the same way an extrovert can complement an introvert, it’s all about balance, awareness, simplicity, and mindfulness. Think you might be a multipotentialite? Head over to Emilie Wapnick’s website to read her follow-up blog post, 3 Things I Didn’t Have Time to Say in My TED Talk.