There is no box.

“Think outside the box.” has been a mantra of creatives for decades, but in the past few years it has become more of a cliché. Instead, people are suggesting that there was no box to begin with. The phrase has lost much of its motivational edge and is seen as more contemptuous than inspiring. Personally, I look forward to seeing the phrase die out completely. Discarding the concept of a box removes an unnecessary obstacle to creative thinking and emphasizes the undefinable and immeasurable nature of our imagination.

thereisnobox

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s