There is no box.

“Think outside the box.” has been a mantra of creatives for decades, but in the past few years it has become more of a cliché. Instead, people are suggesting that there was no box to begin with. The phrase has lost much of its motivational edge and is seen as more contemptuous than inspiring. Personally, I look forward to seeing the phrase die out completely. Discarding the concept of a box removes an unnecessary obstacle to creative thinking and emphasizes the undefinable and immeasurable nature of our imagination.


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