It was several years ago when I first read about being remarkable in Seth Godin’s books Ideavirus and Purple Cow. More than a decade has passed and the concept still rings true – especially when it comes to marketing services. When you are selling the invisible it is hard to create a strong perception of value. What you end up selling is your client’s experience. You must create a remarkable client experience – but how? I wish I could give you a list of “The top 3 Things You Can Do To Be Remarkable”. If only it were that easy. The simple fact is that being remarkable is hard work and it changes with each day, each situation, and each person. There is no short-cut, but it isn’t rocket science. Do your research. Ask questions. Get to know your client. Hey, maybe it is that easy!