Work smarter, not harder. That’s the crux of the Pareto Principle, which basically says that 20% of your efforts will generate 80% of your results. It’s a universal theory that yields the same results whether you apply it to marketing, PR, or graphic design. The first step in taking advantage of this 80/20 rule is to simply change your thinking. Through increased awareness comes a shift in perception, which allows us to see when something isn’t working and focus on changing it.