What you really need is better marketing.

If you’ve ever thought your business wasn’t doing enough marketing, think again. Maybe what you need is not more marketing, but better marketing.

So what is “better” marketing?

“Better” marketing is consistent and focused; it’s not about quantity, but quality. If you want to create and build lasting relationships with customers, you might need to start doing things differently.

Keep it simple, stupid.

There are a million ways to market your business today but I encourage you to resist the urge to use every tool in the toolbox.

As you can probably guess, I am a big fan of problem-solving principles like KISS (keep it simple, stupid) and Occam’s razor. I really do believe that simpler solutions are the way to go.

There are a million ways to market your business today but I encourage you to resist the urge to use every tool in the toolbox. When you spread your efforts out too thinly, you may find yourself with no time left to listen and respond to your customers. Don’t do something just because you think you have to.

Remember, less is more.

Simple doesn’t mean easy, but it is more rewarding.

Being selective with your marketing and doing it well is not necessarily going to be easy though. With so many options, you may suffer from a bit of analysis paralysis. That’s understandable and I wish I had an answer for you, but I don’t.

Every business, every person, every situation is different. So you have to become personally invested in your marketing. When you do, it shows. People notice. It does make a difference.

Take the time to figure out what’s right for you.

And keep trying.

Just don’t try everything all at once.

The human side of business.

I look back and see it’s been well over a year since I have posted anything. I can’t help but wonder if I should just delete this whole blog. But I’m not going to. Instead, I’m going to admit that I am human. In a world increasingly being taken over by artificial intelligence, isn’t nice to know that there are still a few imperfect beings out there?

Even robots make mistakes.

But aren’t we all flawed in some way? No one is perfect. And that is the human side of business. And no matter how automated our world becomes, there will always be a human side. Heck, as long as they’re being programmed by people, even robots can and will make mistakes.

So I am staying true to my own personal brand and story by embracing my imperfections.

And I encourage you to do the same.

How to stop a Quicktime screen recording.

Have you ever started a Quicktime screen recording and the control panel disappears? Then, when it comes time to stop the recording you’re left wondering how in the heck to stop it short of pressing Escape to bring the control panel back up? Well, I have.

Here are two easy ways to stop a Quicktime screen recording:

  1. When the control panel disappears, a stop button appears in your upper menu bar (see image below). All you have to do is click it and your recording stops.
  2. You can also use the keyboard shortcut: Command + Control + Escape.

If you really just want that control panel to show up again, simply press Escape.

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Less Is More… Especially after brain surgery.

Less Is More Blog

It’s been a while since I have posted here. Mostly because I have been busy dealing with work, but also because I have been busy dealing with a brain tumor. I am one of the lucky ones though. It wasn’t malignant, and here I am after surgery, still alive.

I had surgery about one month ago, and am taking my recovery one day at a time. I have taken time off of work, but it has certainly been on my mind. I’ll need to come back slowly but there has been a bit of a benefit to all of this. It is more natural now for me to focus on a single item instead of succumbing to the desire to multitask because my brain simply demands it.

I don’t see this as a problem though. I know that if I needed to, I could still deal with a dozen things at once, but I see this as a new beginning; an opportunity to really truly embrace the idea of Less Is More. If not now, when?

I won’t be getting back to work for another month or so. For now, I am focused on the basics of recovering from a difficult brain surgery. But stay posted as I begin my journey back into the workforce, with a newfound passion for simplifying and improving my work practices.

At the intersection of multi and potentialite.

As a child, I never felt limited in what I could be when I grew up. I never felt like I had to choose, but I also never felt like I had one true calling. And because of that, I often felt like there was something wrong with me, or that I was somehow lacking focus.

Not so, says Emilie Wapnick in her TED Talk, Why some of us don’t have one true calling.

“It’s easy to see your multipotentiality as a limitation or an affliction that you need to overcome. [But] There’s nothing wrong with you. What you are is a multipotentialite.

She reminds people like me — people who have many interests and creative pursuits, people with an eclectic mix of skills and experiences — that we should embrace our many passions, explore our intersections, and follow our curiosity down those rabbit holes. Wapnick also happens to mention a few superpowers that she believes multipotentialites have to offer the world: idea synthesis, rapid learning, and adaptibility.

Wapnik goes on to note that some of the best teams are comprised of a specialist and multipotentialite paired together.

The specialist can dive in deep and implement ideas, while the multipotentialite brings a breadth of knowledge to the project. It’s a beautiful partnership.”

In the same way an extrovert can complement an introvert, it’s all about balance, awareness, simplicity, and mindfulness. Think you might be a multipotentialite? Head over to Emilie Wapnick’s website to read her follow-up blog post, 3 Things I Didn’t Have Time to Say in My TED Talk.

Read. Read. Repeat.

AlanTuringQuote

Whether it was a program’s auto-correct or an online service like Grammarly, almost everyone has been saved from an embarrassing mistake once or twice thanks to digital proofreaders. But many people seem to have forgotten that proofreading is not the same as editing.

Proofreaders can improve the technical elements of your prose, but offer no help at all when it comes to the art of writing. They are not a shortcut to good writing; just another tool in your toolbox.

It doesn’t matter if you’re writing a short email, a 500-word blog post, or a novel. The same advice applies. Read your work. Read it slowly. And then read it again.

Read. Read. Repeat. It really is that simple.

All hat and no cattle.

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Are you delivering on your promises, or are you “all hat and no cattle?”

You’ve got their attention, but you won’t hold it for long without a strong foundation, solid business ethics, and awesome customer service.

There are a myriad of ways to say it… All shot and no powder. All sizzle and no steak. All wax and no wick. All mouth and no trousers.

But whether you’re talking about logo design, social media, or ad copy, the message is the same. Successful marketing requires a balance of both style and substance. You can’t rely on looks alone.